Simple Boba Available at Draeger's Market!

Simple Boba Available at Draeger's Market!

We're thrilled to announce the long-awaited retail launch of our Simple Boba at the the flagship Draeger's Market located at 222 E 4th Ave in San Mateo, California!

Draeger's Market storefront in San Mateo, CA

Following the recent debut of our new and improved Simple Boba line of ready-to-drink boba beverages at Expo West, we've been working closely with a number of premium natural grocery retailers and distributors to bring our happy, bouncy, chewy boba in fresh cold-brewed teas and simple natural juices to our fellow boba lovers around the country.

We're proud to partner with the historied, family-owned Draeger's Market to launch Simple Boba on the refrigerated shelves of its 60,000 sqft state-of-the art flagship store, alongside their many other high-quality, curated specialty products and culinary services.


Meet our founders and team this Sunday, May 5th, from 12-6pm, as we host a fresh+simple in-store demo, sampling our delicious Assam Black Tea, Hojicha Green Tea, and Mango Juice bottled beverages.

Come take a sip—and a chew—and chat with us about all things boba, including how we developed Simple Boba with natural ingredients and no artificial flavors, sweeteners, colors, or preservatives but plenty of delightfully chewy crystal boba.

We'll be offering special deals in-store during the demo, so you can bring some Simple Boba home to stock up your fridge.

They're eager to be adopted after all.

Plus, if you're following our Instagram, show us our post on your phone and we have an extra exclusive perk for you as well (while supplies last)!

We might also want to take a selfie with you.

While you're there, explore the massive Draeger's marketplace, home to its nationally known cooking school as well as smokehouse, bakery, and deli. Oh, there's a full-service floral department too. And... an escalator.

Interior of Draeger's Market in San Mateo, CA

Simple Boba will be rolling out to other Draeger's locations throughout May. We look forward to meeting you, and our boba looks forward to find a home in your basket, mouth, and tummy! As Draeger's like to say...

Taste flavor again!

Simple Boba Sampling Event @
Draeger's Market
222 E 4th Ave
San Mateo, CA 94401
May 5, 2024 from 12-6pm

UPDATE 05/07/24:

Thank you all for the incredible love and support at our recent sampling/launch event at Draeger's in San Mateo. We're truly overwhelmed by the outpouring of support from our amazing fans. Despite the overwhelming response, we regret that we couldn't capture as much footage as we wanted. Here's a glimpse of the aftermath on social media. During the event, we completely sold out of our marvelous mango crystal boba! You can now find Simple Boba in the refrigerator aisle, specifically Aisle 7. We're excited to announce that Simple Boba will soon be available at other Draeger's locations throughout May. We can't wait to meet you and share our delicious boba with your basket, mouth, and tummy! As Draeger's likes to say, taste flavor again!

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